Born Fabulous has been recognised for delivering standout exhibition experiences, earning two major accolades in 2013. At the Johannesburg Winter exhibition (12–15 May 2016), Born Fabulous received the Best Consumer Exhibition (6,001–12,000m²) award, followed later that year by a Joint Best Consumer Exhibition (12,001m²+) award at the Johannesburg Summer exhibition (1–4 December 2016). These honours reflect our commitment to creating thoughtfully designed, high-impact spaces that serve both exhibitors and visitors.

For us, awards are never the finish line — they’re a benchmark. They help us measure what works, learn what can be improved, and keep raising the standard for every experience we build.

Born Fabulous received recognition at the 2016 AAXO and EXSA Exhibition Industry Awards for its standout exhibiting stand. This distinction came in the Consumer Exhibition Category during the MamaMagic, The Baby Expo events in Johannesburg.

Born Fabulous built a reputation for world-class Stokke distribution in South Africa — not just moving product, but protecting the brand: consistent availability, sharp merchandising, strong partner relationships, and customer experiences that matched Stokke’s premium promise. That track record didn’t go unnoticed. Stokke head office trusted us with a bigger stage and handed us the keys to take on the management of the Stokke brand store at Westfield London — a clear vote of confidence that our operational discipline and brand stewardship could travel as well as the products did.

When we arrived in London and took over the Stokke Brand Store at Westfield, we quickly learned that running a flagship retail space teaches you more than stock levels and sales targets — it teaches you what parents still can’t find. Day after day, customers asked for complete solutions: the pram that works with the car seat, the changing essentials that actually last, the “what else do you recommend?” that goes beyond a single logo on the box.

We loved representing Stokke, but we didn’t want to be limited to just one brand when our entire strength was helping families choose what truly fits their lives. So we took what we’d built in-store — product knowledge, service standards, and a feel for what modern parents value — and expanded it into our own platform.

In 2022, we launched Parent Studio: a curated website designed to bring together Stokke and other trusted brands under one roof, with the same premium guidance and hands-on support people had come to expect from us in-store.

Kids Living is a London-based charity creating memorable experiences for children who may not otherwise have access to them. From inspiring days out to confidence-building adventures, they help children discover new places, friendships, and opportunities.

Every brand featured at Parent Studio @366 proudly supports Kids Living as a sponsor, meaning every visit you make helps fund more of these incredible moments for local children.

Parent Studio was created to make preparing for parenthood feel simpler, calmer, and far more enjoyable. Based in Kensington, London, we’re a premium baby showroom and nursery consultation space built around one idea: you deserve expert guidance and genuine support—without the pressure of traditional retail.

Inside our showroom you’ll find a carefully curated collection of nursery furniture, innovative baby essentials, premium strollers, and parenting products chosen for their practicality, safety, and beautiful design. But what truly sets Parent Studio apart is how we work with you. We offer private appointments so you can explore at your own pace, ask every question, compare options properly, and leave feeling confident—not rushed.

Whether you’re starting from scratch or fine-tuning the details, our team is here to help you build a setup that fits your home, your lifestyle, and your growing family.