Advice

Smart Black Friday shopping tips for new parents. Learn how to prioritise essentials, avoid overspending and make the most of Parent Studio’s current Black Friday deals.

“A semi-upright position helps them build core muscles, stay engaged with their surroundings, and maintain a natural spinal curve—all while remaining safe and comfortable. Flat is fantastic for newborns; forward is better for explorers.”

Give Your Nursery Furniture a New Job (With Real Product Ideas) You don’t have to toss your nursery pieces just because baby’s outgrowing them. With a little thinking, they can shift roles and keep being useful. Below is a guide + live product ideas from Parent Studio’s current catalogue. Why Repurpose Instead of Replace You’ve already invested in good furniture. Good pieces last — it’s wasteful to leave them unused. Your home’s needs have changed — your furniture should too. How to Transform Nursery Pieces Here are ideas + specific models you can look at or use. Cot → Reading nook / daybed / hideout Remove one side. Add cushions, pillows, maybe a throw. Use the frame as a cozy corner or fort. Example: the Obaby Maya Cot Bed from Parent Studio — once the baby phase is over, you can reuse much of its frame and repurpose parts. View Product Changing unit → Craft station / storage / mini desk Use drawer space for art supplies, books, papers. The top becomes a kid‑level work surface. Example: Obaby Nika Changing Unit from Parent Studio — excellent as a standalone drawer unit later. View Product Wardrobes / shelves → Toy / clothes / mixed storage Use existing shelving with baskets or bins. Convert wardrobe rods for craft hangers, organizers. Example: Obaby Nika Double Wardrobe is part of their nursery range and offers versatile storage options later. View Product Beds / cots → Modular sleep / play setups Use parts to build low benches, daybeds, or platform beds. Example: Parent Studio stocks Stokke Sleepi Beds & Bundles — the Sleepi system is modular, so parts can evolve with needs. View Product Product Spotlights You Can Use Here are a few more from Parent Studio’s current stock that you can embed, link to, or use as inspiration: Obaby Maya Shelf — a compact shelf ideal for books, display, or part of a repurposed system. Parent Studio Obaby Orla Changing Unit — solid drawer unit that can live on as general storage after active use. Parent Studio Obaby Orla Cot Bed — when parts aren’t needed as a crib, components or panels may find new life in another corner. Parent Studio Stokke Sleepi Mini Bed – The Full Mini Bundle — shows how modular beds offer future flexibility. Parent Studio Stokke Sleepi Bed – The All in Bundle — the full set, useful as a reference for what a long‑lasting sleep system can offer. Parent Studio What to Think About Before You Start Space & shape: Not all pieces fit everywhere. Measure first. Effort vs payoff: Some repurposing is easy, others need more work. Start with the easiest. Family use: The best transformations are ones the family actually uses, not just what looks nice online. Safety first: Even in new roles, check for stability, sharp edges, and structural integrity. Safety & Prep Checklist Tighten bolts, screws, joints. Sand or file rough edges. Anchor tall or wobbly parts to walls. Load test: push, lean, press before full use. (Optional) Refresh with Paint or Finish A fresh coat can unify mismatched parts. But you don’t have to. Often just changing what the piece is used for is enough. Kids care more about function and feeling than matching decor. Final Thought Your nursery furniture doesn’t have to retire. With a little imagination, parts of it can grow with your home. Use the product ideas above (direct from Parent Studio) to anchor your repurposing. Let your furniture keep earning its spot.

Discover Parent Studio @366 — a new, by-appointment showroom and education space in Kensington, designed to help parents explore baby products with expert guidance. From hands-on demos to calm, curated browsing, it's the only UK space to see top parenting brands in person.

As parents, we know the school run is about more than just getting from A to B. It’s often the first moment of calm (or chaos!) in the day — a chance to chat, breathe in the fresh air, and give our children a positive start. During National Walk to School Week, we’re reminded of the powerful impact small routines can have — not just on physical health, but on confidence, independence, and emotional wellbeing too. Here at Parent Studio, we’re always on the lookout for products that make parenting a little easier and kids a lot more supported. And when it comes to school backpacks, one brand really ticks all our boxes: Beckmann of Norway. Why We’re Walking Fans Walking to school might sound simple, but the benefits are huge. A short walk helps kids wake up, boost their mood, and arrive more focused for learning. It’s great for us parents too — less stress with parking, more quality time with our children, and a chance to model healthy habits. But walking regularly means our kids need the right gear — especially when they’re carrying lunchboxes, books, bottles, and the occasional "essential" toy. That’s where a backpack can make all the difference. What Makes Beckmann So Special? Beckmann has been designing school bags for over 75 years, and their focus has always been the same: create ergonomic, safe, and joyful backpacks that kids love and parents trust. Every Beckmann bag is developed in collaboration with health professionals and tested to ensure a comfortable fit, proper posture, and long-lasting use — all tailored to the needs of growing children. Key features include: Padded, adjustable shoulder straps Breathable back panels Weight distribution systems to reduce back strain Chest and waist straps for support and stability Reflective details to stay visible and safe Whether your child is in Reception or Year 6, there’s a Beckmann bag that fits them perfectly. Our Top Beckmann Picks for Walk to School Week Classic Mini (Ages 3–6) Ideal for the littlest walkers, the Classic Mini is designed specifically for children starting nursery or Reception. It’s light, supportive, and perfectly sized for smaller frames. Key highlights: Integrated high -vis rain cover in the top flap Reflective material on all sides Padded chest strap to keep it secure Playful designs that children love City Light (Ages 6+) Simple, sleek, and lightweight — the City Light is ideal for slightly older children who want a more grown-up backpack without compromising comfort. Why we love it: Smart, streamlined design Padded back and shoulders for all-day comfort Lightweight structure without bulk Perfect for urban walks or school commutes External bottle pocket to prevent leaks inside the main compartment Sport Junior (Ages 7–10+) If your child carries extra kit — from sports gear to packed lunches and books — the Sport Junior gives them a bit more space, without weighing them down. Top features: Ventilated back panel for active days Multiple compartments to organise school and sports items Chest strap and hip belt for secure walking or cycling Water-repellent fabric and built-in high-vis rain cover Fastening system for hands-free carrying of an additional sport bag It’s especially great for children with longer commutes, PE kits, or a love for after-school clubs. Safety as a Standard When your child is walking to school, visibility and security matter — especially during early mornings or darker months. Beckmann builds safety and practical protection into every design, including features you won’t often find in other backpacks: Reflective patches on all sides for enhanced visibility Adjustable chest and hip straps to promote good balance and posture Integrated rain covers to keep belongings dry, a rare and valuable feature that protects school supplies even in the wettest weather You can also personalise your child’s backpack with Beckmann’s safety accessories, such as: Clip-on LED lights Reflective straps and chest harnesses Another High-vis rain covers - cause a spare never hurts Designed with Sustainability in Mind Many of Beckmann’s backpacks are made from recycled plastic bottles, reducing environmental impact without compromising on quality. They’re built to last beyond just one school year — which means less waste and better value in the long run. Their commitment to ethical production, durable materials, and smart design makes them a strong fit for modern, eco-conscious families. Let’s Walk Together As we celebrate National Walk to School Week, it’s the perfect moment to rethink what our kids carry — and how they carry it. Whether your child is just starting school or already confidently walking on their own, a Beckmann backpack provides the support, safety, and style they need to stride with confidence every day. Don’t just take our word for it — Explore the full Beckmann collection here and find the perfect fit for your little walker. 

Weaning is an exciting milestone for both you and your little one. We're here to help make that transition a bit easier - and a lot more fun! With a focus on gut-friendly foods, it’s the perfect time to introduce nutritious, tummy-loving meals that nourish your baby’s growing digestive system.

Babies also breathe a lot more rapidly than adults, sometimes up to twice as fast. That means their developing lungs are taking in more of whatever’s floating around: dust, pet dander, cooking fumes, and even mould spores. All of this can increase the risk of respiratory problems, especially for children who are already genetically predisposed to asthma or allergies.

Let’s take a closer look at what baby bouncers and swings are—their benefits, helpful tips for getting the most out of them, and what to consider when choosing one.

Stokke unveils the newest YOYO® stroller: Stokke® YOYO³. This launch is the latest evolution of the iconic YOYO® stroller that has transformed urban parenting with its innovative design. By listening and responding to the wishes and preferences of their customers, Stokke has taken the beloved YOYO® to new heights with the Stokke® YOYO³. This latest iteration builds on its reputation as a first of its kind favourite on city streets worldwide and making the best even better with new features. These features include enhanced ventilation and convenient peek-a-boo window, the extended canopy for superior sun protection, and the reflective wheels with improved shock absorbers for a smoother ride. Nothing will hold you back—bring your little one along on city adventures and embrace those unplanned moments with a stroller designed for urban life. Ready to go Stokke's new YOYO³ stroller combines lightweight convenience with thoughtful features, responding to parents' needs for easy everyday use and hassle-free travel. It is light and compact, folds in and out in a flash, and is carry-on compatible, easily tucking into even the smallest storage spaces. Stokke has also introduced new features to make YOYO³ even more comfortable for little ones on the go. The comfort of a child is crucial for daily adventures, especially when parents want to maximize their day. With a redesigned seat pad, improved shock absorbers, and a new perforated structure and mesh fabric for enhanced ventilation, Stokke® YOYO³ ensures that young explorers remain comfortable no matter where their journeys take them. Ready to grow Beyond its convenience, Stokke® YOYO³ offers features that allow it to grow with every family. Designed to be used from newborn to toddler, it provides two different newborn options, ensuring comfort from day one. As families expand, Stokke® YOYO³ adapts with ease, either through the YOYO® connect, which links two strollers for twins or siblings close in age, or the YOYO® ride-on board option. In addition to these versatile features, Stokke Yoyo³ includes enhancements that make travel easier for families of all sizes. The additional 10 kg storage means essentials can be carried effortlessly the close will peekaboo window allows parents to relax as they keep an eye on their child, both for safety and bonding during shared adventures. Designed for all your needs To complement Stokke® YOYO³, a variety of accessories are available, ensuring it's ready for any situation or weather condition. Additionally, with a selection of 9 colours, Stokke® YOYO³ can be customized to match any style.