Inside the Studio: A First Look at Parent Studio @366

We’re Opening Something Special - And It’s Made Just for You

At Parent Studio, we understand that preparing for a baby and navigating early parenthood can feel overwhelming, especially when you’re left piecing it all together online. That’s why we’ve created something new to help make the experience calmer, more confident, and far more personal.

Introducing Parent Studio @366, our by-appointment showroom and education space opening soon at 366 High Street, Kensington.

This will be our second space, complementing the Stokke Brand Store at Westfield London, which is proudly managed by Parent Studio. Now, we’re bringing that same thoughtful support to a new kind of destination.

A Place to Ask, Explore and Feel Understood

Parent Studio @366 is more than just a retail space. It’s a quiet, well-considered environment where you can see beautifully curated products up close, ask questions freely, and get hands-on help from people who truly understand parenting and the products designed to support it.

Whether you’re figuring out where to start, weighing up options for your nursery, or wondering what you really need, our on-site experts are here to help. No pressure. No sales pitch. Just knowledgeable guidance from people who get it.

Real Products. Real Experts. Real Answers.

You’ll find exclusive in-person access to a handpicked selection of thoughtful brands - many of which aren’t available to view anywhere else in the UK, including:

• A dedicated Obaby showroom, with full nursery setups so you can see the details that matter
• Nooku, the intelligent air quality monitor designed with babies in mind
• Owlet, with their award-winning Smart Sock and baby monitoring system
• Beckmann ergonomic school backpacks, designed to support growing bodies from day one of school

And this is just the beginning - more brands will be joining the space soon, each carefully chosen to support different stages of family life and backed by our same thoughtful, expert-led approach.

Each brand featured at Parent Studio @366 is more than just a product partner — they’re also proud sponsors of Kids Living, a London-based children’s charity that funds amazing days out for primary-school children who may not otherwise have the chance to play, socialize, or explore the amazing city they live in. Every visit you make and every product you explore helps support Kids Living’s mission to promote friendship, and confidence among young children. Learn more about Kids Living here.

Come As You Are

Parenting doesn’t follow a perfect schedule, and neither do we. That’s why Parent Studio @366 offers private, by-appointment access - giving you the space, time, and calm you need to explore without the noise or pressure of a typical store.

Whether you’ve got a list of questions or none at all, this is your space to pause, browse, and make sense of it all. Wherever you’re at in your parenting journey, we’re here to support you with a warm welcome (and a warm cup of tea, too).

Opening Soon in High Street Kensington

We’re putting the final touches on the space and can’t wait to welcome you in.

To be among the first to visit Parent Studio @366, sign up for our newsletter and follow us on Instagram @parentstudiolondon for exclusive early access and behind-the-scenes previews.

See you soon - at Westfield, at 366, or wherever your parenting journey takes you next.