Drawer menu
So there you have it, folks! The quirky, lovable crew at Parent Studio, working tirelessly to make your parenting journey a little easier and a lot more fun. We may not wear capes, but we sure do have superpowers! (And yes, we’re still working on that glitter situation.)
Thanks for stopping by to meet the team! We’re thrilled to have you as part of our Parent Studio family. Now, let’s go make some parenting magic together!
Sandra is the heart behind Parent Studio. A proud mum of two, she’s spent over a decade championing beautiful, functional products for modern parents. Sandra first launched Born Fabulous in South Africa, curating premium baby brands that made life easier—and more stylish—for families. Now based in London, she’s the co-founder of Parent Studio and runs the only Stokke store in England. With her experience, passion, and a sharp eye for quality, Sandra is the reason Parent Studio exists today. She believes in honest guidance, clever design, and making parenting just a little more wonderful, one product at a time.
Michele is the engine that keeps Parent Studio running smoothly. Raised in his family’s restaurant in South Africa and later working in finance in Australia, Michele blends old-school hospitality with sharp business sense.
He and Sandra co-ran Born Fabulous in South Africa before bringing their shared vision to life in London with Parent Studio. As a devoted stepdad and proud dad, Michele understands what families need—reliability, quality, and a bit of calm in the chaos. Now heading up operations, he makes sure everything works behind the scenes so our customers always feel taken care of, start to finish.
Ana is the heart and soul of our Stokke store at Westfield London. A mum of three (her eldest just turned 21!), she brings a calm, caring presence to every customer interaction. With a background as the owner of a nursery school, Ana truly understands parents—and little ones—inside and out. She’s the reason so many families leave our store feeling confident and supported. Whether she’s helping you choose the right stroller or offering a listening ear, Ana does it with warmth and joy. As she says: “Follow your heart in all you do and you will truly be blessed.”
Shaan has been part of the Stokke story since 2010, making him our resident expert on all things Stokke. His technical knowledge and product know-how are second to none—if it folds, clicks, swivels or slides, Shaan knows exactly how (and why).
As a dedicated father of three, he understands the practical needs of growing families and brings that insight into every customer interaction. Hard-working, humble, and quietly brilliant, Shaan is the go-to guy for honest advice, expert demonstrations, and making sure parents leave feeling empowered and informed. With Shaan, you're in seriously experienced hands.
Snezana, as the newest member to the team, brings real parenting wisdom to Parent Studio. Coming from the fashion world and as a mum of three, she brings the perfect mix of style expertise and tried and tested knowledge.
Having tried a few different strollers, Snezana found her fairest in the land with the Stokke Yoyo which met all her needs, and then some. This move sparked her love for good quality and thoughtfully designed baby products. When Snezana recommends a product for you, you know she is recommending it based on your needs and her own experience of what actually works. After all, she has done this three times, and knows which products work, and which are better left in a different chapter.
Karen is the human you gravitate to when you need solid advice and
a voice of reason. We're not sure where she learned how to be this calming
presence-maybe from her hours as a swim coach or from raising two rambunctious boys. But we are definitely thankful!
Karen will walk you through the whole process and ensure you don’t feel pressured or overwhelmed by the array of choices. She knows that guidance is the main thing new parents are looking for and she will make sure your decisions feel less daunting. Her own experience with her two boys, and her love for her Stokke Yoyo stroller make her the perfect person to help guide any nervous parent.
